Welcome to Market Dynamics Research Group (MDRG)
Market Dynamics Research Group (MDRG) Thematic Research Group (TRG) is a research unit under Hasanuddin University that focuses on the analysis of market dynamics, consumer behavior, and data-driven business development strategies. As part of Indonesia’s leading academic institutions, the research group aims to link academic theory with industry practice through applied research in the fields of marketing, service management, and business economics.
Main Focus
Market and Consumer Research
Analyzing local and global consumer trends, particularly in Eastern Indonesia, to support data-driven business decision making.
Service Strategy Development
Investigate innovations in service marketing and service management to improve the competitiveness of MSMEs and corporations.
Academic-Industry Collaboration
Bridging the academic world with industry players through joint training, consulting, and research programs.
Research Sub-Theme
Latest News
Our Team
Prof. Dr. Abdul Razak Munir, SE, M.Si, M.Mktg, C.MP, CMA.
Leader
Prof. Dr. Musran Munizu, SE, M.Si, MAP, CIPM
Lecturer
Dr. Sabbar Dahham Sabbar, MSBA
Lecturer
Dr. Omar (Mohammad Ali) Alqudah
External Collaborator
Romi Setiawan, SE, MSM.
Researchers
Rianda Ridho Hafiz Thaha, SE, MBA
Researchers
