About Us

About Our Research Group

Market Dynamics Research Group (MDRG) Thematic Research Group (TRG) is a research unit under Hasanuddin University that focuses on the analysis of market dynamics, consumer behavior, and data-driven business development strategies. As part of Indonesia’s leading academic institutions, the research group aims to link academic theory with industry practice through applied research in the fields of marketing, service management, and business economics.

  1. Market & Consumer Research: Analyzing local and global consumer trends, particularly in Eastern Indonesia, to support data-driven business decision making.
  2. Service Strategy Development: Investigate innovations in service marketing and service management to improve the competitiveness of MSMEs and corporations.
  3. Academic-Industry Collaboration: Bridging the academic world with industry players through joint training, consulting, and research programs.

 

TRG MDRG Unhas adopts a multidisciplinary approach, combining qualitative (in-depth interviews, case studies) and quantitative (statistical analysis, big data) methods to produce applicable recommendations. The research group also actively utilizes the latest technologies such as AI-driven analytics and market simulation tools.

  • Locality & Globality: Focus on the Eastern Indonesian market with a global perspective, capitalizing on the uniqueness of local demographics and culture.
  • Education & Service: Engaging students and lecturers in research projects to increase academic capacity while providing real solutions for the community.
  • Sustainability Focus: Aligning research with sustainability principles (SDGs), such as environmentally friendly and inclusive business development.

To become a leading research center in Eastern Indonesia that encourages innovation in marketing and management science through synergistic collaboration between academia, industry, and government.

Market Dynamics Research Group (MDRG) has a mission to develop knowledge and research in the field of Service Marketing and Management, especially through a holistic and innovative approach to understanding client and consumer needs.

  1. Turning data into actionable insights
  2. Supports research-based business decisions
  3. Build close collaboration with various parties

Useful Information

Looking forward to connecting with you! Don’t hesitate to reach out.

Physical Address​

Gedung FEB Unhas, Jalan Perintis Kemerdekaan Km. 10 Tamalanrea, Makassar 90245

E-mail

arazak@fe.unhas.ac.id

Phone Numbers | WhatsApps

081355625601

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Ir. Muhammad Alief Fahdal Imran Oemar, ST., M.Sc

 Muhammad Alief Fahdal Imran Oemar is an academic from Hasanuddin University with a bachelor’s degree in Informatics Engineering. He has an overall SINTA score of 110, with a score of 84 in the last three years. His scientific contributions include various publications, such as “Information System and Village Management to Improve the Regional Economy and Community Productivity” and “Digitalization of MSMEs to Build a Digital Ecosystem for MSME Communities in Sulawesi.” These works reflect his dedication to applying information technology for community empowerment and regional economic development.