Welcome to Non-market Strategy
Research Group

The Non-market Strategy Research Group (NMS-TRG) emerges as a strategic initiative to address the growing complexity of business environments where companies must navigate beyond traditional market forces through sophisticated approaches involving governments, regulatory bodies, civil society organizations, and various stakeholders. As a focused, productive, and impactful research group within Universitas Hasanuddin, the NMS-TRG is dedicated to strengthening research capacity in non-market strategy, particularly focusing on strategic corporate social responsibility (CSR) and corporate political activity (CPA) within the Indonesian and Southeast Asian context.