The Public Opinion and Social Behavior Research Group is established as an interdisciplinary research platform dedicated to understanding how public opinion is formed, expressed, and transformed into social behavior across digital and offline contexts. Responding to the growing complexity of social dynamics in contemporary societies, this research group integrates sociological theory, empirical research, and digital technology to produce systematic knowledge on public opinion and collective behavior.

Through a staged research roadmap, ranging from foundational research and technology platform development to applied research and policy engagement, the group seeks to bridge academic research with social interventions and policy processes. Its work is grounded in empirical evidence and aimed at strengthening public reasoning, responsive governance, and social cohesion.